business cards

  • Aeva 

I often suffer #DecisionFatigue as the day goes on. Roughly speaking, every decision I make throughout the day gets a little harder to make, and it becomes easier to get distracted thinking through the ‘what-ifs’. This cognitive tax up over time and affects how happy I am, and how much social/personal bandwidth I have. Even social decisions (should I go to this party or that party?) can tax me – but these, oddly, tend to be easier decisions. I’ve started to wonder why that is…

Today’s first decision: business cards.

It’s been at the bottom of my #TODO list for a while. This morning, I looked at redesigning my personal cards and immediately became aware that even the little decisions – what weight cardstock to use, whether to round the corners – were starting to cause decision fatigue. Maybe this was because I’m fighting off a cold, so I had less energy to start the day with.

In practicing #mindfulness, I observed my mind projecting from other perspectives – I trained it to do that a long time ago, and I value this ability, but in this way it is not serving me well.

I believed that these cards should look professional so they will be pleasing to whomever receives them. I found myself imagining how someone else might interact with each card design, how it would feel to them, whether it would fit into their pocket or their wallet, whether they’d keep it or not. None of these thoughts have simple answers, in part, because every person I imagine has different cultural biases, and my brain is trying to map those based on the furthest reaches of my own exposure to other cultures and perspectives. I’ve lived in a lot of countries, and even when generalizing, this decision tree is painfully complex!

But wait, I thought, the shape of my business cards is trivial.

It doesn’t warrant this level of attention. More importantly, I don’t want to feel stressed about it, because there are other, more important, things that need my attention.

I decided to use a different approach: will it bring me joy?

I imagine receiving the card as I design it, and then observe each possibility to see if it feels good. I’ve never used this approach before because it’s entirely self-centered, and that’s supposed to be bad!

Let’s look at this another way: by designing a card that brings me joy, it will reflect my unique joy to whomever receives it — and that is a more authentic (and memorable) window into who I am, and will help to establish a better connection anyway.

Also, joyfully decluttering my mind feels good 🙂